Hypebeast has put out this miniature documentary about A-Trak and his endeavors with Fool’s Gold Records for their OTHERS series. Fool’s Gold is really all about keeping it real. As A-Trak states in the video, “individuality is dope”, which is the mentality he and his Fool’s Gold family live by. The video highlights A-Trak’s belief that creativity and humor often go hand in hand, as it allows for true self-expression. It is their refreshing views on the music world that allowed for Fool’s Gold to go from a “misfit label” to a creative empire.