AVICII x RALPH LAUREN Denim & Supply Campaign Launches
Avicii moves from behind the decks to in front of the camera as the star of Ralph Lauren’s fall Denim & Supply campaign. The ads will feature shots of the Swedish DJ by famed celebrity photographer Mark Seliger and a corresponding music video for Avicii’s “Silhouettes,” a teaser for which is now up at ralphlauren.com. The full video will be released later this summer.
“I express myself through my music and what I wear,” Avicii said in a statement. “Most days you can find me in jeans and a flannel shirt, so to me, Denim & Supply Ralph Lauren fits my lifestyle and aesthetic. It’s been a great collaboration and I’m honored to be a partner with them.”
The Denim & supply line features chambray and plaid flannel shirts, rock ‘n’ roll-inspired outerwear and, naturally, loads of denim.