deadmau5 has the need for speed

Today, Deadmau5 posted a video promoting the brand new video game “Need For Speed: Most Wanted.” In the video, Joel takes on Tobuscus in a real-life Lamborghini drag race in Las Vegas. The two then take to the playstation 3 to finish their race on the new game. The video gives its viewers a few shots of the game, revealing the presence of Deadmau5 billboard ads in the game. Deadmau5 has clearly become one of the most sought after marketing figures in the world, now having partnered with EA, Neff, Sol Republic, and Puma, just to name a few. Check out the “Need For Speed: Most Wanted” video featuring Deadmau5 and Tobuscus above.

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