What The Festival Lineup Announcement

What The Festival 2012 from What The Festival on Vimeo. After a successful debut last year in Oregon, What the Festival is coming back even bigger and better for a second year at the Wolf Run Ranch in Oregon, where arts, music, and amazing vibes will come together in perfect harmony from July 26-28. Dubbed […]

Art Basel EDM Event Round-Up

art basel

Art Basel is a chance for the elite of Miami society and others who fly in for the event to add to their art collections while also attending some exclusive VIP receptions. But in the past years, it has also doubled as something of a precursor to the Miami Winter Music Conference, inviting many relevant […]

Purity Ring “Lofticries” Official Music Video

purity ring loftscries

The Canadian duo Purity Ring has been steadily gaining popularity in the past year, known for their minimal, future-pop, ethereal, lo-fi gothic sound. The video, shot mostly in the first person point of view, documents four unreleated characters coming upon some bizarre circumstances, all the while with Megan’s beautiful, chopped-up vocals behind them. The video […]

Purity Ring ft. Danny Brown “Belispeak II”

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Purity Ring has been the talk of the scene for the past few months, with their haunting dark electronic lullaby tracks capturing the hearts of new fans every day. Now the duo have collaborated with eccentric MC Danny Brown to create a track that balances between the soft and the abrasive, with his in-your-face verses […]

Stream Purity Ring New Album ‘Shrines’


I fell in love with Purity Ring’s debut album ‘Shrines’ upon first listen. Frankly, it is both beautiful and brilliant, and feels like anything but a first LP. With vivid and ominous lyrics, (“cut open my sternum and pull/my little ribs around you”), the evocative and sophisticated LP draws the listener in with ethereal, trembling […]

Purity Ring “Fineshrine”


Canadian electronic duo Purity Ring, have released a beautifully gothic track called “Fineshrine”, full of sinister lyrics and a melodic dream pop sound. The slow electronic beat begins with Megan James crooning her ghostly lyrics “Get a little closer let it fold/Cut open my sternum and pull”. Her airy vocals create a foreboding lullaby that […]

elektro will take you behind the turntables into the lives of the DJ, sharing their passion for the music, giving fans an all access backstage pass.

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