A-Trak featured in new Adidas Originals Commercial “unite all Originals”
Adidas is well known for the amount of amazing collaborations they do with artists, athletes, personalities and more. They have created a campaign for 2013 titled “adidas collider.” It’s described as an immersive digital experience for users to discover original content. They introduced a brand new commercial directed by SoMe and starring one of the [...]
Adidias Originals Stripes Sessions w/ Crookers October 23
Adidas Originals is bringing “Stripes Sessions” to Rome, Italy this fall. Having recently launched its first global music event series “Stripes Sessions” in June, Adidas Originals has been showcasing some of the most popular electronic music acts at select Originals stores around the world. After hosting the first Stripes Sessions’ gig in Paris featuring Dada [...]
Quickie with a DJ: Hesta Prynn
If you could have one superhero power, what would it be? Teleportation First job you ever had? Working in a health food store Favorite candy / snack? Plain M&Ms Favorite Sneakers? Adidas Favorite fashion brand? Sandro If you had one night left to live, how would you spend it? Dancing and drinking expensive champagne Favorite [...]
adidas Originals presents Stripes Sessions 2012 w/ Hudson Mohawke
Adidas Stripes Sessions is a global event series featuring world renowned artists performing via live stream on Adidas Originals Facebook page. After hosting the first Stripes Sessions’ gig in Paris featuring Dada Life and the second with AraabMuzik in Berlin, adidas Originals will present a live performance by Hudson Mohawke at the Originals Shinsaibashi Store [...]
Elektro Exclusive Interview with SikDuo + Free Download
SikDuo may be a new name to you, but the artists behind the name are some of the most well respected producers in the industry. We sat down with SikDuo (Riz and Chris Moody) to discuss a multitude of things including their much anticipated show at Pacha on Friday. Don’t forget to download the smash [...]
Army of the Universe Featured in Italian Adidas Commercial
Italian industrial dance duo Army of the Universe has recently landed on a gold nugget of success recently when their track “Take Control” was featured in the Adidas/A.C. Milan jersey commercial before they even released it! In celebration of their success, the duo has made the featured track available for free to download on their [...]
Adidas Originals Presents Stripes Sessions with AraabMuzik today at 4:00pm
“Stripes Sessions” features some of the most popular electronic music acts to play in select adidas Originals Stores across the world, iconic sportswear brand adidas Originals is bringing the party to Berlin. The first session was with Dada Life in Paris. Today at 4pm EST., adidas Originals brings you AraabMuzik to the Originals Store in [...]
Adidias Adizero Crazy Light 2
Glow in the dark is a trend that never dims, and we’re wild about this latest light up option from Adidas. The unisex Adizero Crazy Light 2 shoes are available on Adidas’ DIY design site Miadidas, where budding designers can play with color options for a pair of one of a kind kicks that look [...]
adidas Originals Stripes Sessions featuring Dada Life, araabmuzik, and more TBA
Sportswear brand adidas Originals is launching its first global music event series featuring some of the most popular electronic music acts such as Dada Life and AraabMuzik to play in select adidas Originals Stores across the world. In a global event series, adidas Originals will host exclusive live in-store performances in metropolitan cities, which will [...]
Jeremy Scott for Adidas
Los Angeles-based designer Jeremy Scott continues his epic collaboration with megabrand Adidas via his Fall/Winter 2012 collection of pop culture infused sportswear for the urban adult club kid in all of us. The style is loud, the colors are bright and imagery is anything but subtle in this boundary pushing collection of shirts, shoes, and [...]


