Tiësto is Partnering with Guess for Capsule Collection
Billboard.com has revealed that Tiësto will be creating a capsule collection with GUESS clothing. This will include men’s and women’s clothes. He will also be touring under the GUESS banner on select dates in 2013.
“I’ve had GUESS clothing in my wardrobe for years,” Tiësto told Billboard.com exclusively. “It’s a fantastic brand which is really relevant both for me and my audience. Their combination of creativity and ambition was really appealing to me.”
“GUESS is young, sexy and adventurous, and electronic dance music also shares these qualities. Tiësto was the natural choice to connect GUESS with our customers’ lifestyle,” said GUESS CEO and Creative Director Paul Marciano. “Once you meet Tiësto face to face, with his contagious smile and energy, you want only one thing: To have him share our future vision of the GUESS brand.”
Read the full article on Billboard.