Deadmau5 to Launch “Neffmau5” Apparel Line
deadmau5 recently announced an exclusive partnership with Neff Headwear. Neff has been outfitting the DJ for the last two years but they are now taking the relationship a step forward and release “Neffmau5,” a capsule collection of vibrant, co-branded apparel and hats.
The eight-piece collection (four tees, one crewneck, a hoodie, and two snapback hats) center around the “Mau5head. The end result is a hybrid logo that plants the mouse ears on Neff’s iconic “suckerface” image.
The partnership was a natural one according to deadmau5 because of his affinity for the street and snowboard scene. “The people involved are people I see at my show, so it made a lot of sense to hook up with a cool company like Neff and work on a collaboration,” said Deadmau5. Shaun Neff, the brand’s founder and CEO is equally excited about the partnership.
The Neffmau5 collection launches nationally on July 15th and will be available on line and at select Neff retailers.
Read full article on Rolling Stone.