W Hotels Launches Online Search for Final DJ to Join 2012 Program
Looks like hospitality is jumping into the electronic music space, by kicking off the second annual W Hotels & burn studios DJ Lab. In collaboration with burn studios, an innovative music platform developed by burn®, W Hotels and burn studios’ program is designed to bring together rising talent from around the world and provide the necessary tools and resources to reach stardom.
“Supporting emerging talent is a core value of the W brand, and through our partnership with burn studios, we are continuing to provide a global platform that identifies and supports these up-and-coming artists, while showcasing what’s new and next in music at our hotels worldwide,” said Vincent Gillet, Global Brand Leader, W Hotels Worldwide and Le Méridien.
The chosen participants will polish their skills during a weeklong DJ ‘boot camp’ at W Retreat & Spa Bali – Seminyak this July in preparation for a global tour hosted at W Hotels and Retreats around the world. They will also be mentored by industry experts such as Rob Garza (Thievery Corporation), Paul Nolan (SAE) and Jason Bentley (Music Director, KCRW) along with L’Acqua.
Here’s a chance for YOU to be chosen to be a part of the W Hotels & burn studios program. For the first time ever, the eighth and final DJ will be selected from online submission!
Starting now through June 15, aspiring DJs can go to whotels.com/music to upload their mix for the chance to join the 2012 DJ Lab. Uploaded mixes will automatically be entered into the MIX.dj platform where sharing and voting by the public will commence. Those DJs with the highest number of votes will then be selected by the DJ Lab Mentors to perform at various W Hotels in Asia in May and June, showcasing their unique, cutting-edge sounds.
Good luck and may the best beat win!