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New Balance takes running from the racetrack to the rave

Whether you’re an active runner who ascribes to a colorful lifestyle, or just want a pair of shoes equipped for one of those all night until 2pm warehouse raves, New Balance has the perfect solution. Bringing a loud fashion statement to their tried and true MR1400 running shoe, New Balance spices up athletics with their […]

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Falling in love on the turntables

Is your idea of the perfect date spinning side by side with your boo on the turntables? Well HowAboutWe is making your ultimate DJ couple fantasy a reality. They’ve put together your dream date at Jam Master Jay’s Scratch Academy where you and your honey can learn how to scratch, mix, and sync up your […]

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Party with the BPM Festival LIVE

Not in Mexico? No problem. The BPM Festival has partnered up again with BE-AT.TV. and will be streaming live day and night from some of the festival’s top parties. Streams will be coming live from Blue Parrot Night Club, Coco Maya Night Club, Mamita’s Beach Club, Kool Beach Club, Lost Avenue, Tabu and Fusion Beach […]

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The illuminati control of Dance Music

[Update] Flosstradamus differentiates their iconic brand, the Hazard Triangle from the illuminati craze: “FUCK THAT ILLUMINATI SHIT… THIS THAT #HDYBYZ SHIT. ⚠️⚠️⚠️”” However, a day later they post an image with a matching style as the A-trak and Crazearoni posts. Now this is clearly a publicity stunt.. We sure hope something dope materializes. We’ve all […]

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Class is in Session: DJ Tech Tools schools us on the history of house music

To many of us out there it seems as house music just exploded onto the market with little or no precursor to it’s massive takeover. Many people are uneducated on the origins of dance music, and would be surprised to find out it actually has a long deep rooted history in Europe and the States. […]

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PIER 94 IS READY… ARE YOU?

NYC’s Pier 94 is set to take on an onslaught of ravers that are ready to party until 2014. The festivities kicks off tonight with German prodigy Zedd, who will be joined by Classixx, Alvin Risk, and Tommie Sunshine! Check out the full schedule: Friday 12/27 – Zedd Moment of Clarity Holiday Tour w/ Classixx […]

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Boiler Room dancers be like…

Boiler Room has brought us to the live performances of many of dance music’s best names. It has remained one of the few places you can view an entire set from artists like Brodinski, Gesaffelstein, RL Grime, Maya Jane Coles, and Richie Hawtin, just to name a few. While the Boiler Room sets are great, […]

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Carry your photog gear in style with Nicky Digital’s wacky tote

Zany EDM photographer Nicky Digital is one of the top dogs of nightlife photography, extending his brand to the furthest reaches of kitschy awesomeness. Nicky has an extensive online shop where fans can snag all-Nicky-all-the-time swag, ranging from the customary t-shirt to absurdly unnecessary throw pillows. In particular, Nicky Digital’s caricatured tote-bag by Michael Shantz […]

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Scratching for a higher purpose

Image via: Protohype Giving DJing a higher purpose, We Are The Movement teamed up with A-trak, Valentino Khan, Kill The Noise, Mr.Choc, and more to bring the art of mixing to at risk youth. The workshop held at Optimist Youth Homes, LA, with equipment donated by Native Instruments. On top of the hands on scratching […]

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Traveling in style with Lunice

Taking a moment to sit down with style cultivator Hypebeast, Lunice gives us a window into his everyday travel essentials. The Montreal producer, and one half of DJ super group TNGHT, keeps a simplistic look. He packs his sleek black on black Filson Backpack with travel essentials like a pair of Nike Air Max 90, […]

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elektro will take you behind the turntables into the lives of the DJ, sharing their passion for the music, giving fans an all access backstage pass.

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