We all know party goers love to wear glasses in the club and at festivals. They are usually in the form of nerd glasses or sunglasses. Cue PrizmEyez. These glasses transform ordinary lights into bursts of psychedelic color! Imagine receiving a lightshow from our friends over at Emazing Lights wearing them. Imagine being in the [...]

The headphone market is a tough one these days. It seems that everywhere you look, there is a new headphone so it takes a lot for a company to truly stand out with this kind of product. Cue Sol Republic. This brand has taken this medium by storm and show no signs of slowing down [...]

Avicii is back at modeling as the face of Ralph Lauren’s Denim & Supply line. The 2013 cookbook showcases the full range of the line from jackets to shirts to denim vests and much more. Read more and see the full gallery on HypeBeast.

Adidas is well known for the amount of amazing collaborations they do with artists, athletes, personalities and more. They have created a campaign for 2013 titled “adidas collider.” It’s described as an immersive digital experience for users to discover original content. They introduced a brand new commercial directed by SoMe and starring one of the [...]

Back with another episode of “Blow Your Head,” Diplo, Skrillex, and A-Trak’s channel explores yet another aspect of a lesser-known scene of dance music. Following around Mike-Q throughout East Orange, NJ, episode 2 explores Vogueing and the genre of QWEENBEAT.The late night world of midtown Manhattan and East Orange is full of underground dance offs [...]

Steve Angello and Rukes have combined forces to offer aspiring photographers the opportunity to submit their best live event photography, preferably in the dance music space, for the chance to be mentored by Rukes. Rukes says, “I’m looking for natural looking photos, with no photoshopping; close to photojournalism. Preferably in-focus, properly exposed and well-composed in [...]

To celebrate their respective anniversaries, storied beer manufacturer Heineken (140th anniversary) has partnered with Ed Banger (turning 10 this year). The collaborative effort has resulted in an exclusive version of the Heineken aluminum beer bottle with a special box set launching on March 11th. Read more HERE.

When I first came across the Electric MVMT hoodie I was drawn in because lets face it, it lights up. What’s cooler then feeling like your in the movie Tron. With something like this comes apprehensions such as comfort and the questions everyone asks, how does it light up? First let me tell you that, [...]

You’ve heard the song. You’ve seen the videos (including elektro’s own take). It’s no secret that Baauer’s “Harlem Shake” has completely taken over. Baauer, who was already one of the artists at the forefront of the trap explosion, has now reached #1 on Billboard’s Hot 100 list. This is due to Billboard’s implementation of video [...]

While us Miami-residents won’t have to worry about travelling too far, this year’s Ultra Fest promises to draw more visitors than ever from all corners of the globe. Its why UMF has decided to create a new tour concept for this year’s event: ‘Road To Ultra: A Long Way From Home.’ Championing the concept is [...]