Miller Genuine Draft, the official beer of the 2012 Identity Festival, presents the second installment of their MGD Artist Spotlight featuring Russian phenom. Check out the video above HEY FLORIDA!! Wolfgang Gartner is coming to you on Identiy Festival and he wants to give TWO of you (one person each for the 8.3 Tampa and [...]

Check out billboard’s savvy analysis of Identity Festival and their strategic sponsorship partnering. In the fast-growing world of EDM, Identity Festival has created quite a lasting effect after only one year in production. Geared toward a younger audience, Identity has undertaken a hugely effective social media push and brought on appropriate sponsors to that effect. [...]

Music Monday time! We are only a little over a week away from the 2012 Identity Festival? To get your adreline flowing, we’ve got an exclusive mini-mix to kick off your week from one of 2012 ID artists – Showtek! Listen to the mix below and prepare yourself for a just a teaser of what [...]

If you could have one superhero power, what would it be? Being invisible (Would be great sometimes to just disappear) First job you ever had? S: Mailman, W: Working as a cleaner in the kitchen of a restaurant. Favorite candy / snack? Dutch Salty Licorise & Dulfer …. lol What kind of watch do you [...]

The Swedish House Mafia aren’t the only world-beating EDM producers to emerge out of the Swedish capital of Stockholm. The enigmatic Eric Prydz has been a household name in club music around the world for nearly a decade years now, and while Axwell, Ingrosso and Ingrosso might be headlining North America’s biggest festivals, there are [...]

IDentity is pleased to announce that Porter Robinson has been added to the 8.10 Dallas, TX @ Gexa Energy Pavilion and 8.11 Houston, TX @ Cynthia Mitchell Woods Pavilion shows! Tickets are still available for both dates HERE. He has also created an exclusive Rdio playlist to get your week going. Check out the tracklisting [...]

It’s Festival Friday and do we have a bunch of news for you. Fans have been asking for the NY 7.28.12 show at Jones Beach lineup and now we can finally give it to you. New York IDentity Festival lineup: ERIC PRYDZ MADEON ARTY SHOWTEK THE GASLAMP KILLER LE CASTLE VANIA EVA SIMONS THE EYE [...]

The official Identity Festival Mobile App for iPhone and Android returns for round 2. Stay up-to-date with ID by reading news, purchasing tickets, listening to music, taking photos within the app and more. As a bonus, IDentity will be posting set times to each shows on the app as each date gets closer. If you [...]

Scariest groupie moment? Too many to recount. It’s always triply seeing fans that show up to all of our shows all over the world from the US to Europe to Australia and so on. If you could have one superhero power, what would it be? Invisibility. First job you ever had? Being a plumber with [...]

For today’s Festival Friday, IDentity has added a ton more artists to the lineup! They are JDevil, Rye Rye, Cole Plante, Kerli, Stephan Jacobs and DVBBS have all been added to select dates on the 2012 Identity Festival! To see exactly what shows they’ll be playing, head to IDentity Festival Official Website. Also remember to [...]